Gone are the days of seeing news reporters rapidly typing away at a typewriter, dreaming of catchy headlines to attract readers. Instead, reporters are faced with “writing boring headlines” for Google, to get indexed and ultimately get found in the SERPs. This concept of writing for machines causes many reporters to get hysterical, because ultimately they believe that writing for Google means that they have to sacrifice their creativity. In my blog post at CNet, I discuss why journalists should embrace this shift to help their articles rank in the SERPS, and how they can do it without diminishing their writing style.

For more about this topic, read the article on my CNet: Searchlight blog.