We all know that blogging can be a powerful tool for many reasons, and here’s another one to add to the list. Blog posts that praise a company’s excellent customer service, or denounce them for being horrid, can rank so well in the SERPs it falls right beneath a company’s website.

One story that comes to mind is Zappos, an online retailer of shoes, high heels, and handbags. One of their customers wasn’t able to return a pair of shoes due to the death of her mother. Not only did Zappos “break policy” by accepting the shoes, they arranged for pick-up and delivered a large bouquet of flowers. I Heart Zappos is a great post about this heart-warming story.

For more on this topic, you can read my full article here.