I’d always put my money on companies that “get it” over ones that don’t. Companies that “get it” ride the Cluetrain. Google gets it, and did in the early years. It has already borne fruit. When Google IPO’d, the stock opened at $85 a share and now sells for around $180, down from its 52-week high of $216. Not bad. I believe Google will still “get it” in 5 years time, so there’s still time to make a buck off of Google. Steve Rubel suggests a mutual fund of the blogging Fortune 500. That’s a clever idea. And how about Weblogs Inc., with 75 blogs in their stable? I think they’ve got big potential. Scott Kessler of BusinessWeek seems to like the company too, as it made his five Net companies to watch in ’05 list. What I don’t comprehend is the New York Times buying About.com for $410 million. About.com is past its prime, and spectacularly overvalued (by an order of magnitude, The Register reckons). They were the equivalent of a Weblogs Inc. back in 1997, but no longer.

So, where do you put your money?