Google exec David Scacco (Director, Vertical Markets Group) had some interesting things to say about Google usage this week at the channeladvisor Strategy Summit 2004:

• 28% of Google searches are for a “product name”
• 9% are for a “brand name”
• 5% are searches for a “company name”
• “Brand” keywords also have a 8x higher ROI than generic keywords

Kudos to Andy Beal of Search Engine Lowdown for documenting David’s comments to the channel advisor audience.