One of the types of articles I write is a website critique, or SEO Report Card, on Practical eCommerce. In a recent SEO report card, I talked about an IR 500 site called “Beachaudio.com.”

Here’s a little bit about what I had to say for this critique:

Ranked 359 in the Internet Retailer 500, and boasting over 45,000 products in its catalog and 151,000 pages in Google, Beach Audio has a lot of grunt. According to Troy McKinnon, their director of ecommerce, Beach Audio did a complete search engine optimization overhaul using in-house staff in April, and ever since, the search-generated sales have been rising steadily. Currently, organic search from Google accounts for about 10 percent of website sales, and the outlook continues to look good, especially with the holidays and their peak season right around the corner. Nonetheless, I see a lot of unrealized potential here. So let’s dig in…

Their overhaul helped them to do a number of things right. Between optimizing their URLs, adding crawlable consumer reviews, and great indexation and rankings on their internal search pages, you can definitely see an impact from their efforts. Unfortunately, they do have a lot of barriers because their page count (151,000 mentioned in the quote) is inflated due to duplication and throw-a-way pages. Among the other things that they could improve site-wide? Title tags.

To read this article, please go to “SEO Report Card: Beachaudio.com,” appropriate subtitled, ” Write handcrafted title tags for all category pages and for product pages of best sellers.” Enjoy!