Here’s something special just for you, dear readers — a “Scatterings” exclusive, courtesy of web analytics guru/author/speaker/WAA co-founder Jim Sterne…

Jim has kindly made available a 35-minute podcast titled the “Top Ten Nastiest Web Analytics Problems,” recorded at the Emetrics Summit Santa Barbara, 2004.

The session was a one-hour discussion followed by a half-hour recount of that discussion to determine what problems in web metrics that people were facing.

They’ll be doing it again this year at the Emetrics Summit 2005, taking place next month in Santa Barbara, California (June 1-3) and London, England (June 8-10). It’ll be interesting to learn how the pain points have changed over the past 12 months.

If you are AT ALL concerned with making your website more effective and measuring the really important stuff in the best possible ways, you NEED to be at this summit. Santa Barbara is nearly full, but there are still spaces at the London venue. Hey, if you’re on the East Coast of the U.S., London isn’t all that far away, right?