In an article hosted at Practical eCommerce, Amy Africa and I co-author an in-depth website critique on industrial tool supplier Product Tool Supply. Through my critique, I found a number of things that were affecting their overall SEO.

Only 20 pages exist in Google of the site PTS-Tools.com (according to a search for “site: pts-tools.com”), and of those 20, only one has a title or snippet with it. A lack of title and snippet in a Google listing indicates that the page content has not been indexed; Googlebot knows of that page’s URL through links, but for whatever reason has decided not to spider and index that page.

PTS fares even worse in Yahoo, with only one page indexed. What of the hundreds of thousands of product pages, you may ask? Unfortunately, the online catalog is comprised of print catalog pages converted into PDF documents. Thus, there are no product pages available in HTML.

For more about this industrial tool supplier, visit my co-authored article entitled, “Tooling Around on PTS.”