Writing articles is a great way to improve your search engine positioning – in fact some of the top referring keywords come from articles.

But do they produce leads? Possibly not, but articles are great for promoting your brand. You will be quoted in everything from college papers, class projects, theses, and blogs. Many of these will link back to you. Spiders will visit your site looking for new content. Combine it with RSS and you have a powerful way of syndicating those articles globally.