Scott Miller at Vertster weighs up the pluses and minuses of running A/B split tests on your home page. In summary, he breaks his reasons into the following categories:

Why home page testing is a good idea:

• There is a lot of traffic.
• It can be influential.
• The home page gets a mix of traffic types.

Why homepage testing is a bad idea:

• The traffic is highly variable over time.
• There are more than just prospects hitting your homepage.
• Determining the goal can be a challenge.
• Any change you make will affect your search engine rankings.

Read on to learn more…