Online Training
with Stephan Spencer
Click on the course of your choice to start learning. If you are not sure where to begin, start with the SEO Keyword Treasure Map
SEO Audit Course
This course will arm you with all the knowledge you need to SEO audit your own website so you can turn it into the traffic magnet your business deserves.
- Module I: Google Search Console Revealed
- Module II: Interpreting Crawl Errors
- Module III: Link Analysis
- Module IV: Technical Errors & Easy Fixes
- Module V: Page Speed & Mobile Optimization
- Module VI: Keyword Selection & Usage
The SEO Keyword Treasure Map
Find the perfect keywords for your site by learning the Ninja tricks to get the most out of keyword research tools. Learn how Google processes keywords and why you need to align your keywords with the buying cycle.
- Module I: Outside the Box Keyword Strategies
- Module II: Digging into the (Essential) Details
- Module III: Turning Research into Rankings
Viral Social Media for Massive Traffic
Build your own social following and recruit power users to exponentially amplify your reach. Get valuable insights into how each of the social media networks work.
- Module I: Social Media Marketing as a Killer SEO Strategy: The Why and the How
- Module II: Leveraging Influencers To Do Your Bidding
- Module III: The Secret Sauce to Going Viral
Content Marketing Organic Traffic Fountain
Your topic choice and placement really matters for SEO. Learn the ins and outs of Content Marketing to build serious Google authority and your own organic traffic fountain.
- Module I: Creation
- Module II: Placement
- Module III: Measurement
Conversion Mastery Course
Turn your website into a finely tuned sales machine and stamp out all your conversion killers to get the most out of your organic traffic.
- Module I: Start with Why
- Module II: 3 Keys to Conversion
- Module III: Common and Costly Mistakes
Authority Builder Course
When you are the “the only”, prospects will flock to you in droves. Learn how to become a social media power user as well as how to become a bestselling author.
- Module I: What It Takes
- Module II: Building a Platform
- Module III: Amplify
- Module III: Bonus
Who is the instructor?
One of the “smartest cats in SEO”, Stephan Spencer is a sought after SEO expert, speaker and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search, and co-author of Social eCommerce. Stephan’s recent SEO clients have included such retail giants as Zappos, Sony Store, Quiksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel. Stephan has spoken at countless hundreds of Internet marketing events, including SES, SMX, PubCon, Internet Retailer, and Shop.org, and has contributed articles to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, to name a few.
Hear it from the Members
This program and the group coaching calls in particular have been invaluable. The thing that has struck me most was that I did not even know what I did not know about SEO. And the best concept I have learned so far is the “3 second rule” for understanding value prop/next steps on web site. Simple but powerful.
Stephan and his team have broken SEO down in practical and easy to follow course modules (of which I have completed the first two so far). Bringing in examples of other thought leaders in SEO and other case studies is a powerful way to reinforce some of the concepts being taught in the courses. Helps me to learn and also helps me to sell some of these SEO ideas to others on my team.
I am glad that group coaching calls have now been uploaded to membership site. There was so much excellent content covered in those calls that I could not make notes fast enough. Now I can refer back to the recordings. The website reviews (of participants) that Stephan conducted during both group coaching calls were really insightful. In the most recent call, Stephan invited the participants on the call to brainstorm content marketing solutions for each others’ sites. That really drove the engagement of participants and led to some very creative ideas. I learned a lot by thinking about other company websites and their approach to content marketing.
There are a lot of people who claim to do SEO. It is clear to me that Stephan is a leading authority in the field and his clients are lucky to have him on their team.
– Kevin Jessop | Marketing Manager, alteeve.com
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