There’s been a lot of talk about MySpace as of late, especially now that is the most popular site on the Internet, having overtaken Yahoo!. You might have seen my article on MarketingProfs from earlier this month about marketing on MySpace and some of my previous posts on the topic on my blog here and here.

I want to point out that there is a new social networking site in town — not really new, but possibly new to you. The site is important to know about because it could very well become the next MySpace. That site is Bebo.

Now that MySpace has become a hangout for adults (indeed over half of MySpace users are 35 and older), for kids and teens MySpace has lost some of its cachet. After all, what teenager would want to hang out with “a bunch of oldies”? So many of them have migrated… over to Bebo.

Bebo’s rise in popularity is also evidenced in the 2006 Year-end Google Zeitgeist published last month listing Bebo as their top mover, above MySpace. It doesn’t mean that Bebo was the most popular search on Google because, of course, they eliminated all the sex-related searches as well as the ones that show the level of rampant ignorance of the average Google user who searches for things such as “yahoo.com”, “google.com” and “” (in other words clicking on the search button without typing in a keyword). Those would certainly exceed the popularity of “bebo” searches in Google by a wide margin. But that doesn’t make for exciting reading in Google’s Zeitgeist. 😉 But anyways, I digress…

The point of this post is to alert you to this very important social network that you should begin infiltrating now with your online marketing. All hands on deck!