I’m in sunny Orlando at the Annual Catalog Conference… In yesterday’s Q&A With the Search Engines session, Matt Lydon, Senior Sales Director of Search at MSN, stated quite categorically that they will not offer paid inclusion, the practice where advertisers can buy their way into the natural (organic) search results (but without any control over actual rankings).

Google frowns on the practice of paid inclusion and has previously vowed never to offer it, whereas Yahoo! offers it through their Site Match Exchange program.

I wonder if at some point the FTC will put a stop to paid inclusion because there is no disclosure to the searcher that it’s a paid search result…