At ACCM 08, WebProNews interviewed Steve Spangler – the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor.

In the interview, Steve talks about how his Mentos + Diet Coke experiment turned into a YouTube sensation and how he was able to leverage it for his own marketing purposes. Steve is a client of ours and he even mentions Netconcepts (thank you Steve!!) as his experts behind the scenes helping him, which was really cool to hear. 🙂

Also in the video Steve shows off his cool flaming wallet, and how he is privileged to receive “special treatment” at airport security because of it. Um, yeah, that’s not the kind of attention that you want, Steve 😉

What you don’t see in the video is that Steve also has a flaming business card holder. It’s hilarious when he whips out one of his business cards and he has to put the fire out on the flaming card before he hands it to you. I’d LOVE to have one of those card holders and then troll the trade show floor and then hand over a flaming card to overaggressive, hard-selling vendors – but WITHOUT putting the fire out! hehe :>