CMW Hottest Content Marketing

I think the biggest thing happening is the marrying of SEO with content marketing. So, as content marketers are doing more and more SEO and better understanding how Google works, they realize that they're not just targeting their customer base. They're targeting the linkerati, those folks who have authority in the eyes of Google. So if they're creating something that, let's say CAD is a great example, Caterpillar, they did this viral video where they had huge.

Jenga blocks were assembled or played with earth-moving equipment. Nobody's going to say, I've got to buy one of those things now. So that's not for their customer base. It's for the Linkerati. So, as people pick up on this and they spread it virally and link to it in their blog posts and so forth, that helps their authority in the eyes of Google, which then gives them a high ranking in Google for various keywords that they're after. I think we're going to see a lot more of that over time. So I think it's a really exciting trend. It's more than just talking to your customers. It's talking to the influencers online.

 

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