This week I spoke at the Strategic Branding conference in Auckland about word-of-mouth marketing over the Internet, and how blogs, forums, RSS, wikis, and search engines play a role in the process. I shared tips on how to harness “word of mouse”, discussed success stories and flops, and in general described how to enhance existing relationship marketing programs and one’s brand using new technologies — technologies that most brand marketers don’t understand. Feel free to peruse my Powerpoint slide deck from the conference. Enjoy!