Whether you post on blogs or run a website, at some point or another you’ve probably come across anchor text that reads, “click here.” Every time you add anchor text with words like “here,” “more,” or “this,” you are sending a message to the search engines that that simple word is what your link is all about. The end result doesn’t change much for humans, but it does mean something to the search engines. If you are interested in ranking for particular keywords, you’ll want to pay close attention to your anchor text.

My article on CNet, which can be found on my CNet: Searchlight blog, talks about why you should implement keywords in your anchor text links on your site to help boost your rankings.