I’m sure we’ve all experienced coming across a “404 error page” while surfing on the web. Have you run into one that was pretty unusual? Take a peek at the Homestar 404 Error Page for example, from a website that features a character called “Homestar Runner.”

In this article, which you can read on my CNet: Searchlight blog, I talk about how creative 404 error pages can be a good thing for your site, and good potentially go viral. Not only do they show that you have a sense of humor, but they help your customers and visitors get a chuckle, and click away from your site with a smile on their face.