My colleague Chris Smith wrote a great post on Natural Search Blog about how to “automatically” optimize a large-scale dynamic website using a technology called GravityStream. If your website is large, unwieldy, and inflexible (e.g. you are running an expensive ecommerce platform or CMS), and if you are hamstrung by your IT department who takes months to implement the SEO improvements you require, then GravityStream can be your answer to blow past all those roadblocks.

For those unfamiliar with GravityStream, it’s an optimization platform based on proxy server technology. Invented back in 2003 (by yours truly), GravityStream was born out of the frustration I was having with clients who weren’t implementing the SEO best practices we at Netconcepts were recommending. Using GravityStream, we can remove barriers to indexation and ranking. GravitySteam can provide search engine optimal alternatives to spider-unfriendly URL structures, frames, Flash, overly graphical sites, sub-optimal internal linking structures, JavaScript based links or content, and much more. GravityStream bypasses the need for IT resource, thus removing one of the biggest bottlenecks that the marketing department faces in getting SEO work done — namely, your IT department. GravityStream can also institute page-specific and site-wide optimizations, quickly and painlessly — without IT resource, even without marketing resource (since the optimization work on the proxy can be outsourced to Netconcepts or one of our partner resellers).

Definitely if you are an online retailer you should check out Chris’ post, “Automatic Search Engine Optimization through GravityStream.”