Raj Setty offers some great pointers for starting a business blog in his Blogging Starter Checklist:

1. Register a domain name with your name and redirect to your blog.
2. Get a “Creative Commons License”
3. Get a feedburner account and direct feeds through feedburner
4. Implement subscription chiclets
5. Enable search
6. Claim your blog at Technorati
7. Allow users to get your blog via email
8. Link to your profile
9. Link to your photo album
10. Announce your blog to the world
11. Provide a way to contact you
12. Link to your bookmarks
13. Create meaningful categories and chunk content
14. Put your photo on the home page
15. Ensure that your RSS feeds are OK
16. Geo-tag your blog at Feedmap
17. Include a blog link in your email signature

This is a great list. Be sure to check out Raj’s post for the details behind each of his 17 points.

There are some handy plug-ins for WordPress that make this even easier, like Bunny’s Technorati Tags plugin and Ben O’Neill’s Technorati Tags plugin.

Have a custom favicon. This allows subscribers to your blog to see this custom icon in their newsreader. Take a look at the screenshot of part of my subscription list in the newsreader I use, NetNewsWire. Notice that the Dilbert Blog, Matt Cutts’ blog, and ResearchBuzz all show the same generic favicon. Custom icons would look much cooler.