Success on YouTube is as much about effectively tapping the social network as it is about the content. Brand-building viral videos such as the ones I blogged about recently only happen if the conditions are right.

If you don’t follow MarketingProfs, you may not have seen that my article “How to Market on YouTube” came out this week. For the article I had interviewed the marketing director at Blendtec about their famous “Will It Blend?” videos. “Will It Blend?” is one of my favorite examples of viral marketing on YouTube. It didn’t take a big budget and an ad agency to dream it up, but boy did it work wonders for their brand!

So what are the secret ingredients to going viral on YouTube? I guess you’ll have to read my article to find out! 😉