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The front page of Google receives 95% of all search traffic. If you’re not on it, you literally do not exist.
If your competitors are outranking you, then they’re investing in SEO. You can bet your last dollar on it. And, they’re probably updating their strategy consistently to maintain their advantage.
So, how can you catch up?
The only way is to beat them at their own game. Educate yourself, and become an expert in online marketing. Then, unleash your newly acquired skills to achieve massive growth in traffic, leads, and sales.
How Can Learning SEO Help My Business?
Tap into the knowledge that has helped Fortune 500 companies skyrocket their growth:
- Understand how your customers think and what they want from you
- Uncover hidden technical issues that are holding you back from traffic and rankings
- Find lucrative market segments that are untapped by your competitors
- Learn how to create compelling content that resonates deeply with your audience
SEO is a Powerful Tool That Will Give You Access to a Flood of Sustainable Organic Traffic.
Select your course below. If you’re not sure where to begin, I suggest starting with the Keyword Treasure Map.
The SEO Keyword Treasure Map
Keyword research is a core SEO skill. Understanding what people are searching for in your niche is like reading your customers minds. In this course, you will learn how Google processes keywords and why you need to align your keywords with the buying cycle.
- Module I: Outside the Box Keyword Strategies
- Module II: Digging into the (Essential) Details
- Module III: Turning Research into Rankings
SEO Audit Course
Learn the skills to audit your own website and transform it into the traffic magnet your deserve.
- Module I: Google Search Console Revealed
- Module II: Interpreting Crawl Errors
- Module III: Link Analysis
- Module IV: Technical Errors & Easy Fixes
- Module V: Page Speed & Mobile Optimization
- Module VI: Keyword Selection & Usage
Viral Social Media for Massive Traffic
What makes content go viral? Learn the secrets to building a following and recruit power users to exponentially amplify your reach. Includes valuable insights into how each of the social media networks operate.
- Module I: Social Media Marketing as a Killer SEO Strategy: The Why and the How
- Module II: Leveraging Influencers To Do Your Bidding
- Module III: The Secret Sauce to Going Viral
Content Marketing Organic Traffic Fountain
Great content is essential to any SEO strategy. Learn the ins and outs of Content Marketing to build serious Google authority and your own organic traffic fountain.
- Module I: Creation
- Module II: Placement
- Module III: Measurement
Conversion Mastery Course
Turn your website into a finely tuned sales machine and stamp out all your conversion killers to get the most out of your organic traffic.
- Module I: Start with Why
- Module II: 3 Keys to Conversion
- Module III: Common and Costly Mistakes
Authority Builder Course
Build your authority and attract new prospects in droves. Learn how to become a social media power user and leverage your expertise to become a best-selling author.
- Module I: What It Takes
- Module II: Building a Platform
- Module III: Amplify
- Module III: Bonus
FREQUENTLY ASKED QUESTIONS
If you’re thinking about engaging me, then you probably have some questions about my services. Below, you can find some common questions I get from potential clients. If you can’t find the information you need on this website, please get in touch.
I hired an SEO consultant and it didn’t do anything for my website or my business. Why do I need to take a course in it?
I’m sorry to say that there are fly-by-night SEO firms out there. Some of them promise you the world, only to deliver rankings that disappear a few months later. This is not how SEO should work at all!Every website owner should have a basic understanding of SEO, especially if you want to get your content seen. Otherwise, you’re flying blind.
So, this course will help me diagnose the problem with my website. But what if I don’t know how to fix it?
This course will absolutely teach you to diagnose the most common problems that may be keeping you from ranking in Google searches. Not only that, but it will go into detail—with plenty of examples—on how to actually fix those problems.If you’re still having trouble, I’m happy to provide guidance on where you’re going wrong.
I already know how to code. Why do I need to take a course to learn how to audit my website?
Knowing how to code is a huge advantage in the SEO world. However, there is much more to Google rankings than good code. A big part of SEO is developing a coherent content strategy that gets you attention and links, and keeps your audience engaged. While I do cover some technical elements in this course, there is plenty to learn about online marketing too!
My WordPress site/CMS has and SEO plugin that automatically optimizes my site. Why do I need to do a manual audit?
While SEO plugins are certainly useful, on their own they are no match for a manual website audit, deep keyword research, and a well-thought out strategy that’s tailored to your niche.
I taught myself how to use Google Search Console. What more do I need to know?
Google Search Console is a very useful tool, and all website owners should sign up for it. As an SEO, I’ve been using Google Search Console practically since it was introduced (as Google Webmaster Tools) many years ago. While the basics are relatively easy to grasp, there are some powerful tricks and features that only an expert can teach you how to leverage properly.
Sounds interesting, but how will this course really benefit my business?
If you’re interested in getting more organic traffic to your website, higher conversion rates, more online sales, and lower PPC advertising costs, then this course can definitely benefit your business!
What is Screaming Frog, and why do I need to know how to use it?
Screaming Frog is a tool that allows you to analyze your website for problems that may affect your Google rankings, as well as the overall performance of your site. Even if you do not sign up for my course, I suggest that you download and run it on every website you own. If you’re seriously interested in attracting quality, organic traffic to your website, then it is a very useful tool.
I’ve done SEO courses before, and I didn’t really see the value in it. Will this course be any different?
There are many SEO courses on the market. Some of them are good. Some of them are not so good. Where many courses fail is in their ability to present complex technical information in a straightforward manner. I present each step in an easily digestible, bite-size chunk of information so that you don’t get lost. Of course, if you find yourself overwhelmed, I’m happy to provide you with a little guidance to get you back on track.
Why would I do a course that just tells me how to fix broken links on my website?
It’s true that broken links are bad, and can definitely affect the performance of your website. However, SEO is a complex discipline, and there are many reasons why a site might not be ranking. Every website owner should have at least a basic understanding of how to diagnose and solve these issues. Otherwise, you’re letting sales slip through your fingers!
I noticed that the course is mostly video content. If I have a question that’s not covered in the video, can I contact you directly?
Of course! I’m happy to answer any questions you have.
My website loads fast enough. Why do I need to learn about page speed?
While it may look as if your page loads quickly, there are many underlying factors that are invisible to the untrained eye. Since page speed is a key “signal” that Google uses to make decisions about what pages rank, understanding it in detail is vital.
Will this course teach me everything I need to know about ranking #1 on Google?
The course covers some of the most common issues that stop businesses from ranking in Google. If you put the work in, and do everything properly, there’s no reason why you can’t rank #1 in Google. However, SEO isn’t just about the number one ranking. It’s about using data to develop insights into your market, and then leveraging opportunities to get the edge over your competitors.
I already have good content. Won’t Google just figure out what my site’s about automatically?
Good content is one thing, but there are many factors to consider—is it organized in a way that makes it easy for Google to understand? Can your users find what they need quickly and simply? In this course, I will teach you best practice techniques to boost engagement, and ultimately, sales!
Will this course help me find the reason why my site has low traffic?
There are many reasons why your site might have low traffic. This course introduces the most common SEO problems, and gives advice on how to fix them. If you still can’t solve your traffic problem, get in touch! I’m happy to provide further advice where needed.
I use Google Analytics and it already tells me everything I need to know. Why do I need to use these other programs?
Google Analytics is a powerful tool that gives you amazing insight into your users. However, if you really want to beat your competition and uncover new, lucrative opportunities, you’ll need to get your data from a range of sources.
My site has been penalized by Google. Will this help me fix the problem?
Yes! You will learn the main reasons that Google penalizes websites, and how to recover from them.
A UX professional designed my site and it looks fine to me. Why do I need to audit it?
While there are many skilled UX professionals who can provide valuable advice, they hail from all sorts of backgrounds—and many of them have no understanding of Google’s search algorithms. I’ve been in the online marketing game since the 90s. Over the years I’ve watched Google’s algorithm evolve. This course will teach you what works, and what doesn’t when it comes to designing for both your customers and the search engines that bring them to your site.
I’m not sure I have time to take this course. Can I just hire Stephan to audit my website?
Absolutely! Get in touch.
There’s something wrong with my site, and I don’t know what it is. Will this course help me figure it out?
Absolutely! Every website owner should have the basic diagnostic skills to understand why Google is penalizing their website. For many people, this course has proved invaluable, allowing them to avoid lost revenue and expensive consultants.
My brand is huge, and Google loves us. Why would I waste time on an audit?
If you don’t think there’s any room to increase your traffic, or improve your online sales and conversions, then that’s great. But, I can tell you that I’ve worked with some pretty huge brands on some very large sites, and there is almost always room for improvement.
I’m not a technical person. All of this is going over my head. Is your course easy to understand for beginners?
My course is designed to cater to people with all levels of technical knowledge. And remember, SEO is not just about coding—there are plenty of other factors to consider when seeking Google rankings for your site.
Why do I need to worry about backlinks? We have great content, so people will link to our site anyway.
Honestly, I’ve seen plenty of sites with amazing content that languish deep in the back pages of Google. Content is a key part of your SEO strategy. However, you can’t just upload it and expect people to find it. This course will give you the basic tools to gain Google rankings and get your content in front of your customers.
Will this course help me make more money from my website?
If you follow my advice, there’s no reason why you can’t transform your website into a thriving, money making machine!
I have a developer/IT department. Can’t they take care of this?
While there are many technical aspects to ensuring your website is Google-friendly, there are also many other non-technical considerations. For example, would you want your IT department advising your marketing department on their online content strategy? Probably not! This course provides a basic overview of SEO techniques and is easily understandable without a technical background.
How much does the SEO Audit Course cost?
The course costs $4997.00. That may sound like a lot, but most people find that once they get the traffic flowing to their sites, the return on investment comes in quickly!
How long does it usually take to audit a website?
That all depends on the size of the website, and the complexity of the issues it may have. An audit could take a couple of hours, or it could take weeks if there is an underlying issue that is not immediately apparent.
How long does the SEO Audit Course take?
The course includes six modules and about 10 hours of video tutorials. Most people find that they complete the course in about three days. However, you can take as long as you need.
I get a lot of emails from SEO companies offering to do an audit on my website. Why should I learn how to do it myself?
If an SEO company has to send out cold emails to find clients, what does it tell you about the company? They’re probably not very good at their job—otherwise they’d have plenty of clients due to their excellent SEO skills. Feel free to hire someone like this, just don’t say I didn’t warn you!
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