It can be really hard to compete for eyeballs in YouTube with so many videos being posted every day. Some marketers manage to stand out in the crowd with their videos. Here are a few I think are worth mentioning…

• Will it Blend? by Blendtec — Tom Dixon, founder of Blendtec, made a whole series of videos of himself blending all sorts of crazy things in his rugged and seemingly indestructible blenders, including marbles, iPods and rake handles.
• Sue Teller by Mountain Dew. Here is an elderly lady who is really down with the haps sharing her streetwise tips for young people. It is a real hoot.
• TaxRap contest by Intuit’s TurboTax division — They recruited rapper Vanilla Ice to kick off their video contest where you can rap about taxes and maybe win $25,000. Nice integration of celebrity endorsement (which incidentally, Intuit got for a very reasonable price), consumer generated content, and a contest with a highly motivating prize.
• Mr Cupid by Ice.com. Ice.com founder Pinny Gniwisch made his first foray into YouTube marketing as “Mr. Cupid” — his code name on the streets of Manhattan, on the slopes in Utah, and places in between, where he asks passers-by questions about Valentines Day. Some of these clips are quite humorous and Pinny shows his stuff as being a very talented interviewer.
• Zeros by NBC. This is a spoof on the popular TV show Heroes. Very funny. It isn’t immediately obvious that NBC is behind it, but it’s a bit too professional to have been done by an amateur. So when it was revealed that NBC was behind it, it wasn’t a big surprise.
• Tea Partay by Smirnoff — This one is done as a music video and is really hysterical.