This article was originally published on Digital Marketing News. Recreational Equipment Inc., a multichannel retailer of outdoors gear and clothing with more than 70 retail stores and revenue of nearly $1 billion a year, recognized the importance of search engine optimization early on. Executives understood that they could gain significant traffic to the site at […]

This article was originally published on Digital Marketing News. It seemed like the whole blogosphere was abuzz with Google’s unveiling of its new Google Sitemaps service, a free inclusion service where you publish an XML file of your site pages to Google so its spider can get a better sense of what to crawl of […]