This article was originally published on CNet. The dreaded “404 File Not Found” error page is one of the great frustrations of the online world. No doubt that it must be a close relative of the “no longer in service” recording for phone numbers. While they are important for visitors already on your site, they […]

This article was originally published on CNet. As the tail end of the year comes around, many Internet retailers gear up for what will hopefully be the busiest part of their year. Of course, this is also one of the most nerve-racking times of the year as well, especially for those who have a disproportionate […]

This article was originally published on CNet. Oftentimes, SEO is much easier to accomplish within a small company. It’s hard to be nimble when working at a behemoth. When I talk about items like title tags, URL structures, meta descriptions and canonical URLs, it sounds all quite logical and seems prudent to implement, doesn’t it? […]

This article was originally published on CNet. Web site owners and SEOs alike often feel at odds with the search engines, but times are changing. This was often the case in the past when the engines made updates and changes to their algorithms that seemed to send Web sites into a SERP tailspin, leaving everyone […]

This article was originally published on CNet. Recently I had the chance to sit down with Maile Ohye from Google in this podcast interview (6 MB, 25 minutes). Maile is a Senior Support Engineer on Google’s Webmaster Central team. I got to know her at the AMA Hot Topic: Search Engine Marketing conference, where we […]

This article was originally published on CNet. At the BlogHer 2007 Conference in Chicago last weekend, I was a proud dad, on-hand to support my daughter, Chloe, who presented her “Ultimate Neopets Cheats Blog” success story to a packed audience of bloggers, online marketers, and SEO enthusiasts attending the Professional Blogging: Ways and Means session. […]

This article was originally published on Marketing Profs. Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for […]

This article was originally published on Marketing Profs. They say that “Imitation is the sincerest form of flattery.” Not if you are a Web site owner and you have a brand to protect, however! I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for infringers to “View Source” and take whatever […]

This article was originally published on Digital Marketing News. The major search engines – Google, in particular – seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because they are so richly interlinked (indeed, it’s part of blogging etiquette to credit your sources […]