This article was originally published on Multi-Channel Merchant. There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more traction and interest with the “linkerati” — bloggers journalists, and webmasters who command a lot of PageRank or link authority — by […]

This article was originally published on Practice Ecommerce. Search engines love blogs. They provide original, updated content that contribute to highly ranked sites. But how do merchants optimize blogs for search engines and how do they incorporate the blogs into their ecommerce sites? I’ll discuss optimizing blogs for search engine performance in this article. Optimizing […]

This article was originally published on Practice Ecommerce. As a general rule, search engine optimization consultants are activity-focused. They typically suggest a huge laundry list of various activities to perform. Perhaps the list is prioritized, but nonetheless it is frequently chock full of action items. Unfortunately, many of these activities won’t really move the SEO […]

This article was originally published on Practice Ecommerce. In this month’s “SEO Report Card,” I’ll look at the website for Axis Labs, a company that produces and sells nutritional supplements. Headquartered in Denver, Colorado, this private company went international in 2006 and now distributes to six of the seven continents. Axis Labs currently features a […]

This article was originally published on Practice Ecommerce. For this month’s “SEO Report Card,” I thought I would do something different and review a site that didn’t request it. The site I chose, Woot.com, is near and dear to my heart. I’m an avid Wooter, and have been for the last few years. What’s Woot.com? […]

This article was originally published on Practice Ecommerce. This month in “SEO Report Card,” I’ll be reviewing the photo store for the United States Golf Association Museum website. This was at the request of Robert Sabin, the president of Metropolitan Collections, the firm that manages the USGA Museum Photo Store. The site offers a comprehensive […]

This article was originally published on Practice Ecommerce. In this installment of “SEO Report Card,” I’ll be looking at Springbok-Puzzles.com. Springbok is a well-known brand among jigsaw puzzle aficionados. Allied Products is behind the Springbok Puzzles brand, having acquired the rights in 2002 from Hallmark, who used to sell the brand exclusively in its Hallmark […]

This article was originally published on Practice Ecommerce. The co-owner of Hybrid-racing, Will Davidson, requested a search engine optimization site review. I’m happy to oblige. The first thing that struck me was that WordPress was the main “wrapper” for the site, powering the home page, tech articles, gallery, blog, and product information pages (in the […]

This article was originally published on Marketing Profs. Ever sigh to yourself, “There just aren’t enough hours in the day!”? You’re not alone. Most marketers are overloaded and under-resourced. But it doesn’t have to be that way. And managing your time more efficiently isn’t the answer. You may remember my article about outsourcing your life, […]

This article was originally published on Practice Ecommerce. Andrew Casey, founder and CEO of 877MyJuicer.com, asked for an “SEO Report Card” for his site. As always, I’m happy to oblige. Andrew started this business in 2004 by selling juicers on eBay. Over the past 6 years, he has grown his startup into a million dollar […]