This article was originally published on Practice Ecommerce. Hundreds of hours of video are uploaded to YouTube every minute. As marketers, we often wonder why only a tiny percentage of those uploads go viral. We lament why it never seems to be one of ours. There’s an easy answer: Most videos on YouTube are nothing […]

This article was originally published on Marketing Profs. Finding the balance between search engine optimization (SEO) and a successful user experience can be a challenge. The two strategies can conflict, and companies may mistakenly favor one over the other. For example, one company may choose to “stuff” the same keywords into every “alt” tag in […]

This article was originally published on Search Engine Land. For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are in a competitive market, achieving that coveted first position in the Google SERPs (search engine results pages) may take a lot of effort and investment. I’m not saying […]

This article was originally published on Search Engine Land. So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the topic, develop a clever hook, write the copy and source compelling imagery — not to mention the research and the outreach required […]

This article was originally published on Marketing Profs. Sculpting PageRank? Are you scratching your head, wondering whether I’m talking about carving a masterpiece? In a way, I am. I’ll get to why that is, in a minute. PageRank, a Google-trademarked term, is a measure of the importance of a page. It’s actually a lot more […]

This article was originally published on O’Reilly Every company I consult with has a version of the same problem. The marketers want a flashy new feature, but either they don’t know how to communicate it to the developers, or they don’t understand the terrible effects it could have on the site functionality or usability. Or, […]

This article was originally published on Marketing Profs. Between two similar videos, what makes one buzz to the top of the YouTube charts… and one languish in obscurity? I gathered some experts in video marketing to discuss key ingredients of videos that make it big: social media marketing expert Brent Csutoras of Kairay Media; YouTube […]

This article was originally published on Marketing Profs. If you’re not “living and breathing” search engine optimization, it can be easy to latch onto old SEO trends and metrics and focus obsessively on them, especially those few hot-button issues that get the most attention from the press or from your CEO. It takes time and […]

This article was originally published on Huff Post. Meet Elizabeth, a twelve-year-old who walked over 10 kilometers to school and back every day. Despite her class being crowded — sometimes with 75 children for each teacher — and her teachers often being from outside the community, regularly overwhelmed and sometimes missing their teaching obligations — […]