This article was originally published on Read Write. Let’s assume that you are very good at what you do. You have a lot of clients, you’re in demand, and your skill set allows you to make a good living. In fact, you might be so good that attracting clients and making money isn’t even that […]

This article was originally published on Search Engine Land. Anyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc. There’s a common misconception that the […]

This article was originally published on AdWeek. If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like most clichés, the reason this phrase has become […]

This article was originally published by the Content Marketing Institute. More people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.” For brands, this raises an important question: How do you become the default answer for a voice search query? You know […]

This article was originally published on Search Land Engine. What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics — that is, techniques that attempt to […]

This article was originally published on Foundr. Influencer marketing can help you cut through the noise and reach your target market more effectively. But to maximize the impact influencers can have on your brand, you need to build them into your SEO linking strategy. Sure, getting your product on a celebrity’s Instagram, blog or YouTube […]

This article was originally published on Search Engine Land. In parts one and two of this series, we learned what bots are and why crawl budgets are important. In the third and final segment, we’ll review common coding, mobile and localization issues bots may encounter on their journey to let the search engines know what’s […]

This article was originally published on AdWeek. When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That’s what happens when you jump on the latest trend without considering your ROI. Now, I would never suggest using […]

This article was originally published on Search Engine Land. In Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the search engines know what’s important and some common coding issues. How to let search engines know what’s important When […]

This article was originally published on Search Engine Land. This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my customers using? How can I get more bloggers to link to me? How can I get people to stay longer on my site? […]