Aging is one of those things that seems inevitable. What can you do beyond a little plastic surgery and a healthy diet to keep yourself young?  It turns out…quite a lot!  In the last few years, the science of aging has been progressing rapidly, with many breakthroughs and discoveries. We are now starting to learn […]

The SEO world has been buzzing about Featured Snippets for a while now. I’ve written at length about Featured Snippets and I’ve developed strategies for many of my clients, helping them achieve “Position Zero” for high-traffic terms.  Many rightly see Featured Snippets as an opportunity. After all, optimizing for Featured Snippets also means you are […]

Google didn’t achieve market dominance by sitting on its hands. Since it was launched in 1998, the world’s most famous search engine has been a frontrunner in search innovation.  Google is constantly improving and refining its algorithms in order to give searchers the most accurate, relevant information.  This has one unfortunate downside for webmasters: constant […]

This article was originally published under Read Write. It’s no secret that podcasting has surged in popularity in recent years. If you run a business, you’ve probably been advised to start a podcast (maybe you already have!). There are still skeptics, but podcasting has established itself as a mainstream medium, and there’s no reason why […]

This article was originally published on Read Write. The digital economy has made it easier than ever to start a business. All you need is a credit card and a website. You don’t even need to come up with a product. If you don’t want to spend money on product development or warehousing, just drop […]

This article was originally published on Read Write. There’s so much happening in the world right now. It’s easy to forget that we’re living through a major upheaval in the way we work and live. In fact, being constantly distracted by the latest political scandal or viral video is part of the problem: with so […]

This article was originally published on AdWeek. If you’ve been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms sometimes had trouble telling the difference between a […]

This article was originally published on Search Engine Land. Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, authoritativeness and trustworthiness,” in relation to SEO. If you’re unfamiliar with E-A-T, it’s a term taken from Google’s […]

This article was originally published on Harvard Business Review. London. Barcelona. Beijing. The world’s business hubs are also desirable travel destinations. And yet, when we’re sent there for a conference or client meeting, many of us act like it’s a slog. Unfortunately, most business travel advice goes something like this: Hunt for Wi-Fi like it’s […]

This article was originally published on AdWeek. What is YouTube?” Punch that question into Google, and the most common answer you’ll find is “a video sharing website.” While that is true in a sense, it’s actually a little misleading. Yes, YouTube is a website where you can share videos. It also happens to be the […]