This article was originally published on Multi-Channel Merchant. With over a billion search queries run online every day—each of which must be matched against hundreds of millions websites to find the best results to display—it’s clear that Google and the other search engines face a Herculean task when it comes to organizing the world’s information. […]

This article was originally published on Marketing Profs. Marketers, by the very nature of their job function, must juggle numerous campaigns, a range of portfolios, multiple channels, and various corporate, political, and personnel issues—all simultaneously. Do you have multiple action lists running concurrently in your brain? Or great ideas buried within files, folders, emails, Post-It […]

This article was originally published on Read Write. YouTube is the second largest search engine, and Facebook’s algorithms increasingly favor video content. If you’re not posting video to these platforms (and others) regularly, you’re likely missing out on traffic and sales. Remember you can entertain while you educate. Here are the dos and don’ts of […]

This article was originally published on Read Write. For years, the business world lived under the false pretense that open plan offices were a killer idea. I myself even bought into the hype. At Netconcepts, the digital agency I founded (and sold in 2010), only the executives had offices with doors that closed. Open plan […]

If you grew up dreaming about the time when hypospray, replicators, or medical tricorders would become a part of our reality, I am happy to report that the time has come – the future is now! There have been so many incredible advances in technology as it relates to human performance and longevity that a […]

My wife, Orion, likes to say, “It’s a gift, but the bow is on the bottom.”  The pandemic has impacted all of our lives, on either a physical, financial, emotional or psychic level (or a combination of all four). It has been at a minimum a major disruption, and potentially for some, quite tragic. It […]

This article was originally published on AdWeek. A core Google update can hit like a force of nature. It can rip through the internet like a wildfire or an earthquake, leaving a trail of damage in its wake. While Google does issue warnings, it’s hard to predict exactly how a specific update will play out […]

This article was originally published on Read Write. You’ve seen the posts telling you that you need more video content, and they’re right. YouTube has over one billion users — almost one-third of the total amount of internet users. Who wouldn’t want to tap into an audience that big? Also, video can help you increase […]

Sales is an art and science. Some of us are born salespeople, while others need years of training. Some even try to avoid selling altogether. Unfortunately, if you run a business, you’re going to have to deal with sales on some level. Ideally, you will be a sales master, always advocating for your business.  If […]

What makes a great copywriter? It’s a mistake to think you need to be a literary genius who’s read War and Peace to write good copy. In fact, it might even hold you back. The best copywriters know how to communicate their ideas in a simple and straightforward way that anyone can understand. You don’t […]