If you’re a search marketer and you dabble at all in social media, there is one program you’re probably already taking advantage of: StumbleUpon. StumbleUpon gives some great returns with a relatively small time investment. I’ve discussed StumbleUpon before, in the context of an interview with social media guru Neil Patel, but let’s take a […]

I’m in San Francisco for the Web 2.0 Expo. Tomorrow morning I present a 3 hour workshop on SEO/SMO along with co-presenter Muhammad Saleem. Then on Wednesday afternoon I present a breakout session titled “Best-kept Secrets to SEO Success: the Art and the Science.” This year I’ve come to the Web 2.0 Expo armed with […]

As I have said before, Twitter is great! But with great things there are always downsides. With Twitter, these downsides come in a couple forms. The first and most obvious is that it can be a time drain. I don’t know how Robert Scoble has the time to follow 20,000 people on Twitter. According to […]

When anyone first gets into social media, on any site, there is one thing they all notice quickly – there are power users. Power users are the ones who submit a ton of stuff, comment on everything, have hundreds if not thousands of friends and followers. To someone just diving into the world, it’s rather […]

When you use any social media outlet, one of the major hurdles is making friends. How you go about making friends will make or break your reputation on whichever service you are on. One of the best ways of making real friends and connections through social media is using instant messaging. You can find users […]

SEO is an ever-changing landscape and it’s hard to stay current. Keeping up with trends involves work. You have to be out there at least every few weeks reading blogs, looking at what your competition is doing, and testing different theories of your own. This has been talked about to death on blogs across the […]

Wondering how to get new followers on twitter? @people – It’s just that simple. On twitter, just like any other social community, if you want to make friends you have to engage them. You need to speak to them to let them know you are there. Being online is not like hanging out in a […]

If you’re like me, you’re an active member of many social communities. This is great if you don’t have a real life and you spend all your time on the computer. If you do like to get out occasionally, however, you will not be able to spend indefinite amounts of time equally across all networks […]

Social networking is all about being social and networking – duh 😉 The question is: How do you do this; what does that mean? It means being active in the community; it’s saying thanks to people who vote your stories up; it’s responding to comments on your blog; it’s posting comments on other folks’ blogs. […]

It’s well known that social networks can be a great way to drive targeted traffic. There are social networks out there for just about any subject you can think of. As companies and people new to social media catch on to the power of being social – they often go about their social networking strategy […]