Image: Cornelia Durka / Birgit Vogel [CC BY-SA 2.5 ], from Wikimedia Commons When companies develop their social media strategies, they tend to focus on bigger platforms like Facebook and Instagram. Pinterest, which has a smaller user base, is often looked at as an optional rather than an essential marketing tool. While the site is […]

How many marketers have been lured by siren song of reddit, only to have been downvoted, banned, or seen their brand smashed upon the rocks? What at first seems sexy—a site frequented by savvy tastemakers who often make or break viral content or kickstart the next big internet trend—can quickly become a disaster when marketers […]

It has been said many times, but it bears repeating: YouTube is much more than a “video sharing” platform. It is currently the world’s second largest search engine. What does that mean for content creators? Three words: Optimize! Optimize! Optimize! Search engines are about much more than “likes” and “shares”: if you don’t give them […]

For marketers, social media is both a blessing and a curse. We spend precious time crafting posts in the pursuit of likes, retweets and mentions—only to come up empty handed. While we may have thousands of followers on Twitter and Facebook, the reality is that only 5 to 10 percent of our followers see our […]

Image credit: “Livestreaming Wikimania 2016 Esino Lario” (CC BY 2.0) by Sebastiaan ter Burg If you’ve been paying attention to Mark Zuckerberg over the last few years, you’re probably not shocked that video now dominates your Facebook feed. Although most users have caught onto the video revolution, many companies are still running their Facebook strategy as if it’s 2015. […]