Use of the proper kind of redirects is a matter of SEO “best practice”. Every site needs to have redirects (e.g. for example, from your non-www version of your site to your www version or vice versa). And if you don’t, you’re leaving money on the table. In addition, sites evolve over time and URLs […]

I had the pleasure of interviewing a well-respected Wikipedia editor who specializes in Wikipedia articles about search engine optimization. He also happens to be an SEO consultant. His name is Jonathan Hochman. The interview covers a range of things including how to build up your reputation as an editor, how to deal with people trying […]

Ranking too well in the search engines and want to give your struggling competitors a more level playing field? Then follow these 3 easy steps to alienate those who already link to you and torch your best inbound links… STEP 1: Collect a list of your backlinks and associated anchor text. STEP 2: Scrape WHOIS […]

The press release is an often overlooked factor for online marketing success. Press releases not only promote your company/brand and raise your online profile, they can also increase targeted traffic by helping with your SEO. Specifically, the release can – in its own right – gain visibility in the web search results and the news […]

Following up the previous post about SEO reporting to clients, another major part of over-delivering to clients is how you communicate with them. Every time you send something to a client, you need to be crystal clear on the following two points… First, you need to tell them what you are sending them and why. […]

Probably one of the best pieces of advice I can give for anyone selling in any field, especially SEO, is to always under promise and then over deliver. A very quick way to impress a client, ensure client retention, and promote referrals from them is to promise them a mule and give them a stallion. […]

One of my duties at ACCM 2008 in Orlando was to host a table at “Lunch with the Experts”. The table’s stated topic was one Netconcepts specializes in — SEO for large-scale ecommerce sites. Most of the table’s discussion revolved around two representatives from a company in a true SEO crisis. Their product pages were […]

If you haven’t had to deal with an online reputation management issue in the SERPs (search engine results pages) yourself, you probably know someone who has. Reputation management sounds like a vague marketing term, but it’s a burgeoning new area of SEO that encompasses monitoring what people are saying about you on the Web, combating […]

I’m here at the ACCM conference. It’s been a fun show so far. Amy Africa’s session was hilarious and information-packed — awesome stuff! I presented on a SEM Lab (a site clinic) this morning. I was giving a tip to one of the site owners in the audience. Their most relevant keywords are very niche […]

Sometimes we in the search community get drawn into playful SEO contests where we compete with each other to rank for some nonsense phrase like “nigritude ultramarine.” That’s all fine and good, but it’s merely ego stroking. It doesn’t make the world a better place. What could we SEOs do for the greater good? One […]