Hello from the Web 2.0 Expo in NYC. Yesterday I presented “Best Kept Secrets to SEO Success”, where I shared some of lesser known tricks, tools, and techniques. One of the sessions I attended after mine was finished was “Monitoring Social Media for Fresh, Contemporary and Reliable Sources” presented by Andrew Baron, founder of the […]

On Tuesday I gave two presentations at the Shop.org Annual Summit. First was “Natural Search Tactics for the Retailer” with fellow panelists Ken Jurina from Epiar, Jenny Schlueter from Dell, and Ian McAnerin from McAnerin International. It was a very tactical session – focused on tools, tips and techniques. Ken covered keyword research, Jenny covered […]

I was interviewed by Susan Bratton for the DishyMix podcast several weeks ago while I was in San Jose for SES. That interview is now live. It was a lot of fun. Listen to it here. There’s also a transcript available. We talked about SEO (particularly for blogs and bloggers) and a range of social […]

Affiliate networks like CJ use 302 redirects, even though they know that blocks the flow of PageRank to the merchant. And that’s not going to change anytime soon — if ever — because the networks’ loyalty is to the affiliates, not to the merchants. If merchants profited from affiliate links in terms of rankings improvements, […]

Most affiliate programs do not benefit search engine rankings because the link from the affiliate to the merchant doesn’t count as a “vote.” Thus, the merchant will not see a benefit in their Google PageRank and consequently in their search engine rankings. For example, any merchant using LinkShare or Commission Junction will not see such […]

It is amazing what you can achieve in regards to SEO just by reaching into your Web 2.0 toolkit. A corporate brochure is about as Web 1.0 as you can get, yet even brochureware can be transformed in ways you may never have thought possible and boosting search visibility in the process. To prove that […]

A couple weeks ago I spoke at Search Engine Strategies San Jose on Long Tail SEO Tactics (here’s my Powerpoint, btw, if you’re interested) and at SEOMoz Expert Training on the topic of Site Architecture and Internal Linking (download Powerpoint), and I found that I was addressing the same key issue to both audiences. That […]

It’s hard enough presenting in front of an audience of a dozens or hundreds of your peers, let alone to be paying attention to what’s happening on Twitter at the same time. But that’s exactly what a good presenter or good moderator needs to do these days. Particularly if you’re presenting to a tech-savvy audience. […]

A friend’s website’s Google rankings have tanked after their redesign. And I think I know why. Have a look at the status codes their web server returns when you request a garbage URL (a page that couldn’t possibly exist)… #lwp-request -S www.randomcompany.com/dafsadf GET https://www.randomcompany.com/dafsadf –> 301 Moved Permanently GET https://www.randomcompany.com/search?q=dafsadf%20 –> 200 OK A 301 […]

A new Forrester Research report came out this month, titled Retail Interactive Marketing Spend Grows Steadily. According to the report, retailers are increasing online advertising investments at a rate of 25% per year and working to get the most out of the tools in their toolkit to increase ROI in tough economic times. This includes […]