Omniture did some clever marketing at the Search Engine Strategies show this week. At their booth on the show floor, they gave away wool Omniture-branded scarves. Very apropos given the practically Arctic weather in Chicago. People everywhere were wearing them the rest of the conference. According to DM News journalist Mickey Alam Khan, Omniture gave […]

SMA-NA is already a force to be reckoned with. Just out of the gates, its membership already represents over $65 million of paid search advertising buying power. I attended their inaugural meeting at Search Engine Strategies earlier this month and was really impressed with the caliber of the search marketers in attendance. From what I […]

I found the eyetracking study from Enquiro and Did-It unveiled last week at Search Engine Strategies and covered in Search Day fascinating. The aggregate heat map shown on the right (larger version here) shows where participants focused their eyes (and their attention) the most. As you can see, the first listing not only drew the […]

If you’re interested in practical, no B.S. advice on how to achieve higher rankings in the natural search results, this is the webinar for you: Wednesday, March 9 at 2pm Eastern / 11am Pacific. It’s brought to you by Catalog Age magazine. I’ll be the main presenter, with Joan Broughton, VP of Multichannel Programs/Online at […]