Well, I presented at another MarketingProfs webcast (webinar) today. This one was on Search Engine Optimization: Maximizing Your Natural Search Channel. Wow did we get deluged with questions at the end! Much more so than the one I did 2 months ago, on unlocking the power of Google as a research tool. I’ll try to […]

On the face of it, Trellian’s PrioritySubmit.com keyword research tool is quite cool. Paying subscribers can get a full year’s worth of historical keyword popularity data. Finally, a way to quantify the seasonality of various keyword markets! However, I have to say after using it, I’m not real impressed. The main problem I have with […]

I had a chuckle when I read this: “Lycos’ Site Side Optimization services” A small-time search engine is now a self-appointed search engine optimization specialist, and here’s the best bit: Your optimized site is regularly submitted to the free submit at major search engines for indexing. Regular submissions ensure your site is spidered often by […]

You may recall my observation a few months ago that the Google Store is not all that friendly to search engine spiders, including Googlebot. Now that the site has had a makeover, and the session IDs have been eliminated from the URLs, the many tens of thousands of duplicate pages have dropped to a mere […]

Peter Norvig, Google’s Director of Search Quality, was quoted as saying at the Web 2.0 conference last week that Google is using the largest database of clustering in the world. Norvig also went on to say that: the problem with web search is that an entered keyword could be associated with different meanings, but the […]

Snap, a new search engine from Idealab was unveiled last week at the Web 2.0 conference by the inimitable Bill Gross himself. Snap’s technology is founded on three core principles: User control — Refine by entering filter words in the field above any column, or click on any column to sort the results. The columns […]

MarketingProfs sent out their enewsletter yesterday announcing their annual “Best of” list. I was proud as can be to see my article “The Secrets of Building Links and Increasing PageRank” listed as one of the seven articles bestowed that honor. Hurray!

The webinar I co-presented earlier this year along with our client REI and our partner SLI Systems is now available as a downloadable MPEG-4 video file. Watch it at your leisure on your PC, or if you’re lucky enough to own the new video iPod, you can watch this webinar on it!

Content is king on the web. A site without content is doomed to lousy search engine rankings. Search engine spammers can’t be bothered writing good content. Especially when they can easily steal it from other web sites. How do they do it? They use “scrapers” — spiders that trawl web pages and/or RSS feeds and […]

Hello from Search Engine Strategies in NYC. Yesterday I spoke at the Webfeeds, Blogs, and Search session. My talk was focused on on implementing RSS feeds as part of your search engine marketing strategy. I’ve made my Powerpoint deck available online at www.netconcepts.com/learn/rss.ppt. A lot of people mistakenly lump blogs and RSS together, but RSS […]