It’s been less than 2 weeks since my 14-year-old daughter Chloe built and SEO’d her first website, a Neopets Cheats site. And already she’s #16 in Google and #17 in Yahoo for her main targeted search term: “neopet cheats”. That was pretty fast considering the only link to it was from my blog. According to […]

Just when you thought Google was the Big Kahuna, a report comes out to challenge your assumptions. Like this one from BIGresearch which yields some new insights into which search engines have the most influence on buying decisions. Hint: It’s not Google. The study looked at the influence of Internet advertising on purchase decisions and […]

There’s an art to making an effective link request. For starters, you should not propose a reciprocal link, for 2 reasons: 1) the reciprocal nature of the link will basically nullify the SEO benefit you would have gotten, and 2) all the link request spams flooding webmasters’ inboxes are of a reciprocal nature and you […]

Wouldn’t it be cool if business websites were all tagged with meta data like: business hours geolocation (latitude & longitude) NAICS code (the successor to SIC code) physical & mailing addresses Just imagine what a search engine could do with such data. Searchers could restrict their results to just those businesses that are open late, […]

If you think SEO is hard now, just wait until search engines start varying the results for each individual, depending on their profile, search history, geographic location, and now… mindset. Yahoo Mindset is Yahoo Labs’ foray into intent-driven search, where sorting of the results are partially dependent upon the searcher’s intentions (whether they are in […]

We’ve got a great line-up for the upcoming Thought Leaders Summit on search engine optimization that I’m organizing for MarketingProfs.com: Mike Grehan, Barry Lloyd, Jill Whalen, Christine Churchill, Ammon Johns, Eric Ward, Ian McAnerin, Cam Balzer, Alan Rimm-Kaufman, and Brian Klais. I’m working up a list of questions to send to our panelists in advance. […]

I am currently at Etail and will soon be off to Search Engine Strategies as well (Booth 2512) with our team. If you’re attending either event it would be great to see you, so drop by!

In the midst of choosing an SEO vendor to advise or implement search engine optimization for you? Don’t base your decision on just a ‘gut feel’. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used. These include: PageRank scores Review PageRank scores of your candidate SEO firms’ home […]

Undoubtedly the brand new Google Suggest service was built for the benefit of users not SEOs (search engine optimizers), but us SEOs can certainly appreciate the elegance and utility of Google’s new creation. The way Google Suggest works: start typing and it suggests search keywords. With a few keystrokes you have alternate search terms (keywords) […]

For a very long time I was one of the elite few who knew how to get a list of the top 1000 web pages on the Internet sorted in order of Google’s PageRank importance score. Since this top secret little trick no longer works, I feel I can share it with you all now. […]