Matt Cutts from Google last week posted a handy tip on his new blog about how, in Firefox, to emphasize links that have the rel=nofollow attribute, which negates the vote that the web page is making by linking. Sometimes people will say they have got a reciprocal link back to you but in actuality they […]

Mike Grehan, an SEO guru for whom I have the greatest respect, rails on PageRank in his ClickZ article “What Price PageRank? Part 2.” I don’t agree with everything he says, but this little pearl of Mike’s is some sage advice about not buying links based on PageRank score alone: If I’m paying for links, […]

Here we are, the last session of Search Engine Strategies. It’s been a great, but exhausting conference. The session I attended was on SEO Tools. Three of the five panelists provided their Powerpoints on their websites (just so happens they were the three best presentations), which you should definitely check out because they show screenshots […]

When I blogged earlier this month about some things Matt Cutts from Google had to say about linking, I mentioned something called “cliques” from graph theory. Let me elaborate on this further… I don’t want to bore you all with Graph Theory (although if you’re interested, you could read up on it in Wikipedia), so […]

I find it a bit unbelievable that the major search engines — Google, Yahoo!, MSN Search, and Ask Jeeves — still don’t offer RSS feed searching combined with RSS search results feeds as part of their Web search. Specialized RSS feed search engines like Feedster, PubSub and Technorati have risen to the occasion, filling the […]

I’m guest blogging over at Problogger.net, and my recent post Are you letting Feedburner hold you hostage? generated some interesting discussion, including several comments from Feedburner itself. In fact, Eric Lunt from Feedburner formulated a thoughtful response within his own blog. To summarize my points: Don’t publish to the world an RSS feed URL that […]

I’ve been evangelizing the use of RSS for marketing for a while now (like here and here). True, it’s mainly just the early adopters who are subscribing to RSS feeds (about 5% of online Americans, according to Pew), but that’ll change quickly and definitively once Microsoft incorporates RSS into its Internet Explorer browser. Not surprisingly, […]

You can’t just ask a Search Engine Optimization vendor if they are ethical. Of course they will say “yes.” So if you are shopping for some SEO help, how do you screen out the baddies? A while back I blogged about how to be objective with your SEO vendor selection, but I didn’t specifically cover […]

Wouldn’t it make sense to take your very best posts, regardless of posting date, and endow them with a maximum amount of link gain so they have the most opportunity to rank well in the search engines?  Putting together a Top 10 Posts list for your home page will do exactly that, by strategically passing […]

If you’d like to learn what some of the world’s leading SEO experts — Mike Grehan, Jill Whalen, Cam Balzer, Christine Churchill, Ammon Johns, Brian Klais, Barry Lloyd, Ian McAnerin, Alan Rimm-Kaufman, Eric Ward, and myself of course! 🙂 — think about such topics as: developing a business case for SEO, managing expectations on outcomes, […]