If you are here in San Jose too for Search Engine Strategies, I hope you’ll make it to the “Blog & Feed Search SEO” session at 10:45am. I’ll share tips on optimizing your blogs and your RSS feeds for the major engines and for the specialized blog and feed engines. I hope to see you […]

Nice. Zunch Debuts SEO Report Card for SMBs Um, that is the name of my column for Practical Ecommerce which I’ve been doing for the last 8 months. But I’m sure Zunch already knew that.

The third of my SEO Report Cards for Practical eCommerce magazine led to the “deconstruction” of Stayleaner.com, the e-commerce site for J & J Health Foods who were relying heavily on pay-per-click advertising because they couldn’t get linked in the natural search listings. Yes, I felt their pain and on investigation found much search engine […]

Yay! It’s another toolbar update underway, as I type! “So what. Who cares?”, you may be saying to yourself. I’m not normally an obsessive PageRank Meter watcher, but I have been keeping a closer eye on it lately because a little technical snafu one of our junior developers made to our Netconcepts.com server config temporarily […]

Link building is not all about transferring PageRank. Don’t get caught in the trap of basing your decision on high PageRank score alone. There are other considerations to be taken into account. For example, your backlinks need to represent a range of importance scores (PageRank) so that Google doesn’t construe your link network as unnatural. […]

Search engine optimization will undergo a huge transformation over the next several years. If you want to hear me prognosticate, then you’ll want to check out my article titled “The Shifting SEO Landscape”, published on page 58 in the brand new DM News’ Essential Guide to Search Engine Marketing. Download the PDF of the Guide […]

I’m usually of the mind that home pages should be rich with textual content so the search engines have something to sink their teeth into. In most cases it’s your home page that gets the most weight of all the pages of your site, so you don’t want to squander that opportunity. However, there are […]

Unless you read Practical eCommerce magazine, you are probably not aware that for the past six months I have had a column called SEO Report Card where I “deconstruct” an online store of an Internet retailer and provide some hard-hitting tips and bits of advice to improve their search engine visibility. Because the articles are […]

The second installment of my “SEO Report Card” column for Practical eCommerce magazine led to the ‘deconstruction’ of DiscountFlies.com, a small etailer who sells fly fishing flies. Boy did they miss the boat when it comes to SEO (pun intended, haha). Nowhere to be found in the first 100 results in Google or Yahoo for […]

Just read this awesome post from Chris Smith of Verizon Directories (SuperPages.com), where he lays out his criteria for selecting an SEO firm to work with. In summary (I’m paraphrasing here), the SEO agency…: should have longevity and track record of at least somewhat related work should not have promoted itself using unrealistic promises and […]