I’m sure you’re probably aware that you can get free search engines for your website through Google’s Custom Search Engine (CSE) and Yahoo’s Search Builder. Have you heard about an up-and-coming customizable search engine/portal dubbed “Eurekster?” Part search engine, part widget, a Swicki has enhanced features that you can customize creating a unique experience with […]

I’m sure we’ve all experienced coming across a “404 error page” while surfing on the web. Have you run into one that was pretty unusual? Take a peek at the Homestar 404 Error Page for example, from a website that features a character called “Homestar Runner.” In this article, which you can read on my […]

In this blog post, that can be read on my CNet: Searchlight blog, I describe a specific example of Google’s Universal Search results for the term “SEO,” and how it can benefit you. One of the more interesting things I noted in this post, was that Google seems to place a greater importance on more […]

Do you know what site links are? Site links are the additional links to a site that occasionally appear below the listing. I had written about The Planet, in a blog post on CNet. Their additional results in the Google SERPs are a great example of site links, and help increase the chances that a […]

Progressive enhancement, a “sister” to graceful degradation, is often talked about in web design circles right along with other technical topics like JavaScript, Flash, Ajax, and basic applications of CSS. While it may not be easy to understand what these technical functions are, not using them results in poor visibility. Blank pages, that both search […]

Just wanted to share some cool news. The latest post I published yesterday on the CNET Blog Network, “PE is good for SEO” has made it onto page 1 in Google for “seo”! As evidenced in the screnshot below. I imagine it won’t stay up there too long because of the ephemeral nature of news […]

A couple weeks ago I was invited by the folks at Elastic Path to speak to their clients and partners via webcast on a topic that’s near and dear to my heart — any guesses? — yup, SEO. The webinar, titled “SEO Secrets for Online Retailers” was an hour long and is archived and available […]

Courtesy of One Man’s Blog, you can now watch Matt Cutts’ presentation at WordCamp. Whitehat SEO tips for Bloggers

My colleague Chris Smith wrote a great post on Natural Search Blog about how to “automatically” optimize a large-scale dynamic website using a technology called GravityStream. If your website is large, unwieldy, and inflexible (e.g. you are running an expensive ecommerce platform or CMS), and if you are hamstrung by your IT department who takes […]

Having a large content-rich website makes life a lot easier when it comes to SEO. Particularly if you’re trying to rank well in Google for a range of different keywords. APIs (Application Programming Interfaces) to the rescue! “Mash up” multiple APIs together and voila! — unique content. HousingMaps was one of the first and most […]