It’s shocking how many sites get their title tags wrong. Just search any term on Google and you’ll see at least a few bad examples: single word titles, keyword stuffed titles, titles that start with a brand name… If there’s a way to do title tags wrong, there is a website that’s found it! Often, […]

“Social proof” is a term that gets thrown around a lot. But what does it actually mean and why do you need to think about it if you run a business? Let’s start with a definition: The term “social proof” was coined by psychologist Robert Caldini in his 1984 book, Influence. It describes a phenomenon […]

Link building is the cornerstone of any serious SEO strategy. If you want rankings, then an ongoing program of acquiring links from high authority sites is absolutely necessary. Unfortunately, there is plenty of outdated information on link building strategies available on the internet. One of the most common link building techniques is link outreach, where […]

In the SEO world, Google is king. That means if you run a website, it’s critical to play by Google’s rules. Otherwise, you may end up on the wrong side of a dreaded Google penalty and see a big drop in your rankings, traffic, and overall revenue. I’ve spent years learning how to steer clear […]

Are you ready for 2019? For businesses, the new year brings with it limitless possibilities but also a new set of challenges. That’s especially true when it comes to SEO. Thanks to algorithm updates, technological innovation, and changing search behavior, SEO is a constantly evolving space. As we enter another year, now is as good […]

Note: this article was originally published on the Content Marketing Institute blog. More people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.” For brands, this raises an important question: How do you become the default answer for a voice search query? […]

When used effectively SEO is a powerful tool to attract high-quality traffic and conversions to your website. But SEO also has a dark side. While most people use SEO to enhance their own website, some people use it to impair or attack the websites of others. The set of tactics that are used in this […]

Image: D J Shin (CC BY-SA 3.0) from Wikimedia Commons So you’ve mastered the basics of the robots.txt file, but you’ve also realized that there must be more to this handy tool. Well, it’s time to dig a little deeper! As you probably know, robots.txt files are primarily used to guide search engine bots by using […]

As an SEO, one of the most common questions I get is, “How long will it take for me to rank for X term?” Given all the different factors that can affect a website’s Google ranking it can be notoriously difficult to give a simple answer to this question. If a thorough audit has not […]