The first part of my MarketingProfs.com article series called “Unlocking Google’s Hidden Potential” is now available for MarketingProfs premium subscribers. The article provides tools to improving your Google search skills, including: word order, wildcards, Boolean logic, stemming, synonym searches, and much more.

Part 2 in my 4 part series on Google power searching has just been released on MarketingProfs.com. This installment covers the range of advanced search operators, including site:, filetype:, inurl:, intitle:, cache:, info:, etc. and their application.

Google’s contextual advertising technology that they picked up with the Applied Semantics acquisition isn’t flawless. It’s not always in the best light that your brand gets displayed within sites subscribing to the Google AdSense program. Take for instance the case where a web page featuring a story about a hacked up body in a suitcase […]

This weekend I finally got an invite to Orkut, the exclusive closed social network site developed and run by Google. I feel like a voyeur, inconspicuously ascertaining who’s friends with various mega millionaires like Sergey Brin and Steve Jurvetson. It’s rather surprising what some business people reveal in their profiles — stuff you certainly wouldn’t […]

37 Signals’ redesign of Fedex’s convoluted “Ship Manager” is a testament to their brilliance in user interface design. But the real kicker is: they’re doing it for free, just to show off their intellectual wares and to stimulate dialogue. Fedex would be mugs not to take this advice on board.

Our research report “The State of Natural Search Engine Marketing for Catalogers” was recognized with an Honorable Mention in the IT Services category in the Bitpipe’s Third Annual White Paper Awards IT Services. Drinks all around! Woohoo! 😉

Web guru Seth Godin has revealed his top five predictions for 2006: 1. Inventory of adsense begins to catch up with demand 2. Thumbnail photos show up in adwords 3. Web pages get DRAMATICALLY better at teaching and interacting 4. Several large marketers cease to do TV 5. The Supreme Court bans email attachments.

Here’s an oft-overlooked search engine that you may want to take a look at. A9 is currently using Google for its web search, but it has got built-in book search as well. It searches the entire text of a huge library of books digitized by Amazon.com. So it’s a tool for mining for online and […]

Link building is arguably the most misunderstood and most poorly executed aspect to search engine optimization. Join me tomorrow (Nov 10) online via webcast at 12pm Eastern and I’ll give you some invaluable ‘nuggets’ that will help you navigate through the quagmire and leads the way to great search rankings. Sign up now. (Note that […]

MarketingSherpa’s 2005-2006 Search Marketing Benchmark Guide offers some important insights for anyone involved in SEO on what to expect in the year to come. Three key trends emerge: Trend #1 sees Search Engines as TV Networks Jockeying for Audience.”Using engines is the third most popular activity online, just behind using email and surfing. However despite […]