I find email to be inherently flawed as a communication channel because of the lack of emotional cues that help us to interpret the mood of the sender and to sense any undercurrents. According to the scholarly paper “Carrying Too Heavy a Load? The Communication and Miscommunication of Emotion by Email” coming out in next […]

With two natural listings in the top 10 on the Google SERPs for “dating” it’s hard to argue with Match.com’s SEO tactics. It works well for them – a flashy front page with a novel of text below the fold. Since this has worked so well for Match.com and has been talked about on several […]

Earlier this year I spoke at the Professional Association of Innkeepers International conference. Here are two of the sessions I did, both of which on email marketing: Email Marketing Fundamentals: PowerPoint (1.4 MB) & Audio (66 minutes, 32 MB) Advanced Email Marketing: PowerPoint (4 MB) & Audio (62 minutes, 30 MB) These presentations were targeted […]

If you’re seeing a decline in your email response rates, it wouldn’t be surprising; it’s a trend seen industry-wide over the the last 2 years. With open rates for B2C (business-to-consumer) at around 30% and clickthroughs at 6-7%, and for B2B (business-to-business) open rates at about 40% and clickthroughs at 10%, email marketing has become a […]

Hope you can make it for my MarketingProfs webinar, Email Marketing Success: 10 Campaigns Examined for Better and for Worse, today at 12pm Eastern. It’s free for MarketingProfs Premium Plus subscribers, and $99 for others. I’ll be doing another MarketingProfs webinar next month (Sept 14) too, Getting Google to Love Your Website… Again. So you […]

There are a couple of slots still open in my list of campaigns to critique in my upcoming MarketingProfs webinar on email marketing. If you are DEFINITELY going to attend my webinar, Email Marketing Success: 10 Campaigns Examined for Better and for Worse, next Thursday at 12pm Eastern (note that it’s not free, you have […]

I guess it can happen to the best of us.

Ever needed to supply a seedy person/company/website with your email address in order to get something from them (or perhaps just to placate them so you could extricate yourself from their company) — but you didn’t REALLY want to give them your primary email address? Look no further, have I got the solution for you! […]

RSS seems unlikely to stage a takeover anytime soon, according to panelists at a MarketingProfs Thought Leaders Summit on email marketing held earlier this year. Rok Hrastnik, owner of MarketingStudies.net and author of the seminal e-book on RSS, “Unleashing the Marketing and Publishing Power of RSS had this to say: Given the relative maturity of […]