Got a new article out in the November issue of Multichannel Merchant… RSS Made Simple. The article is specifically targeted to online retailers. So if you’re selling online and thinking of using RSS to help you sell more, this is the article to read! Here’s a small excerpt… Key benefits of RSS to online merchants: […]

So, all you online retailers revving up for the holiday shopping season and wondering what you might be inadvertently leaving on the table? Thinking perhaps that your products should be represented (or better represented) in the comparison shopping engines? Well, you’re not alone. Don’t stress too much, however, because the shopping engines (Yahoo! Shopping, Froogle, […]

I’m finally getting a chance to blog my panel session which took place last week in Las Vegas at the Shop.org conference. The session was titled “Alternative Marketing: What Happened When Etailers Dove into Blogs, Podcasting, and RSS” Moderator: (yours truly!) Panelists: Seth Greenberg, CEO, eHobbies Pinny Gniwisch, Founder & EVP Marketing, Ice.com Steve Spangler, […]

Steve Spangler of SteveSpanglerScience.com leapt in boots and all! First time attendee and speaker on my panel “What Happened when eTailers dove into Blogs, Podcasting and RSS” at Shop.org in Las Vegas last week, Steve didn’t let the thought of mingling with billion dollar online retailers intimidate him. And he has a message for all […]

37 Signals offers some great holiday ecommerce tips to make your online retail site just that much more successful this holiday season. Peak buying season is just around the corner. Better read up!

Today I’ll be running a panel on blogs, RSS, and podcasting at Shop.org’s Annual Summit. My panelists include eHobbies, Ice.com, and SteveSpanglerScience.com. So few online retailers are blogging, that it’s very easy to get prime-time ink. eHobbies and Ice.com were featured in both the NY Times and USA Today this summer for their foray into […]

This evening marked the end of the Shop.org Annual Summit. They had their highest attendance ever: over 1500 people. The sessions were great… lots of retailers sharing their experiences, warts and all… no vendor pitches disguised as sessions. We had a table top display on the trade show floor which we used to great effect, […]

It’s been a rough ride for Kryptonite Locks. Last September a blogstorm erupted” due to their unresponsiveness after the discovery that an ordinary Bic pen could pick their bike locks” costing them an estimated $10 million. It all happened so quickly, as you can see below: But 10 months later, online Kryptonite still publicly suffers […]

Whenever I see a “Coupon Code” field on an order form, it ticks me off. I feel like I somehow missed the boat. I feel neglected… like there is a priveleged elite who get special deals and I’m on the outside of that circle. My knee-jerk response is to immediately open up a new tab […]