Larry Chase of WDFM pontificates about key trends for Internet marketing in 2006. These include, in summary: RSS? Yes, but… Real Simple Syndication (RSS) finally takes off, and while great for stuff like sampling content, subscriber acquisition, product updates, and grabbing the attention of search engines, he contends that neither is it the second coming […]

You’ve probably heard it before, that the vast majority of the jobs that our children will hold when they grow up haven’t been invented yet. But what you may not have heard yet are some example future job functions being postulated. According to the Office of the Future: 2020 report, these new roles will include: […]

If you’ve picked up the buzz and are considering adding RSS feeds to your site, Amanda Watlington has some pointers on how to approach it, which I’ve summarized: Add new content to your site You need to be providing a steady flow of new information to readers who have subscribed to your feed. Without it, […]

I’ve just been to Woot! How refreshing to find a company’s website that has a unique, memorable personality to it. It’s been months since I’ve bumped into a site like that. Last time was last year when I discovered Mailinator (and man, was that funny!). Here are a few highlights from Woot’s FAQ page: We […]

According to Wordtracker, “britney spears” is the 16th most popular search term on the Internet. That adds up to a lot of search traffic. (Yes, “sex” is #1, in case you were wondering…) Now I don’t make it a habit of searching for “britney spears” (although I do think Britney’s Guide to Semiconductor Physics is […]

This week I spoke at the Strategic Branding conference in Auckland about word-of-mouth marketing over the Internet, and how blogs, forums, RSS, wikis, and search engines play a role in the process. I shared tips on how to harness “word of mouse”, discussed success stories and flops, and in general described how to enhance existing […]

eMarketer has just released a new research report, Search Engine Marketing: Search Users and Usage. The report gets inside the heads of searchers to better understand why people click on paid ads. David Hallerman, eMarketer Senior Analyst and author of the report, states: “The good news is that the growth of paid search ad spending […]

Gizoogle is fun search page that uses Google’s results to populate its search results. However, the fun part is that Gizoogle translates the page excerpts into gangsta-speak. Have a look! But watch out, you only get three searches a day, so use them wisely. Once you’ve had enough gangsta’, try The Dialectizer, where you can […]

My article, “Gunning for Google,” has just been published in this month’s issue of Catalog Age magazine. As of today, it is now live on their site. Enjoy!

Geez, I just posted my latest amalgamation of Google news, then a day later they launch another new service — Google Maps. I can’t seem to keep up with all the cool stuff that Google Labs pumps out. I love the way you can pan around by clicking and dragging with the mouse. Check it […]