The second edition of my e-book on power searching with Google is out! Published by MarketingProfs. It’s the first major update since 2004. It’s completely updated and contains the latest, greatest Google features and services (with the exception of Google Finance and Google Calendar. Grr… the folks at Google Inc. sure do make it hard […]

Your advertising and marketing should add value. It should help your target audience make their life (or business) a little easier, a little more productive, etc. This is exactly the sort of thing I preach to our (Netconcepts’) clients: deliver something useful to your target audience through your web site, your search ads, your email […]

I’ve produced my first screencast, using TechSmith’s excellent software program Camtasia Studio. In it I show how to install and configure the Google Toolbar in the Firefox web browser to display PageRank scores on any web page that you visit. I also show how to change the display of the Toolbar and some other settings. […]

I’ve posted onto BusinessBlogConsulting.com a list of my favorite WordPress plugins and what they do and why I like them. If you’re blogging under the WordPress platform, you might want to trick out your blog with some of these great plugins. The list includes: PodPress, Popularity Contest, Google Sitemaps Generator, Akismet, Adhesive, Ultimate Tag Warrior, […]

Granted, RSS technology lacks the ease of use when compared to email. It’s not that straightforward for the uninitiated to subscribe to and follow RSS feeds. It’s hard enough explaining to an RSS newbie what an RSS feed is, let alone walking him/her through the installation and use of a newsreader program or a web-based […]

If you think that Open Source is about it being “free” in the sense of not paying for it, you’re missing the point. It’s about being “free” in the sense of freedom of speech and freedom to create and re-mix intellectual property, unfettered. Information wants to be free, after all. But it’s more than that. […]

These are my favorite browser extensions for Firefox (also referred to as plugins by some) that make my life easier (and will make yours too!): Tab Mix Plus – I keep so many tabs open at once that if my browser crashes, I would end up spending a lot of time trying to remember everything […]

Stanford’s web credibility research surveyed 4500 people and took over three years to compile, but the 10 guidelines that came out of this study are worth repeating here. Make it easy to verify the accuracy of information on your site Show that there is a real organization behind your site Highlight the expertise in your […]

Now here’s another great little service I’ve recently discovered. Say you’ve just released a news story, blog post, product page or any other web page, hopefully people all over the Internet are talking about it. And you’d like to keep track of all those conversations, right? TalkDigger will help you find, follow and display conversations […]

Following on from my last post on Larry Chase’s predictions for how online marketing in 2006 will evolve… I can’t stress enough how important it is to experiment with the new technologies that Larry discussed (RSS, podcasting, video downloads, mapping applications, etc.) so you’re not left in the dust. Sure, RSS or podcasts or video […]