I’m here at SES Toronto. It’s been a crazy last few weeks, with SMX Advanced, then Internet Retailer, and now SES Toronto. I came in late to the session “Beyond Linkbait: Getting Authoritative Online Mentions”, so I only have notes from Jim Hedger‘s presentation. Here are Jim’s main takeaways: The fastest path to prominence is […]

The second search marketing intensive session at ACCM 2008 was all about how to maximize your PPC search engine marketing efforts. The speakers were Ryan Gibson of the Rimm-Kaufman Group and Glenn Edelman, VP of marketing at The Wine Enthusiast. Much of the initial advice covered the basics of keyword research and calculating ROI, but […]

Remember those old commercials… “This is your brain. This is your brain on drugs.” ? Well, if you do, then just imagine a take-off on the commercial… “This is your website. This is your website on WordPress.” But in this version, imagine the latter is an Olympic weightlifter on steroids. If I hadn’t made the […]

For a summary and case study data on the state of RSS adoption, what other email vendors do or don’t offer, plus a round-up of the key issues that marketers need met in order to “switch, look here https://www.marketingsherpa.com/sample.cfm?contentID=2988 Here’s a key snippet: “A few track how many clicks the links sent through RSS get. […]

I’ve been battling a hacker on this blog for the past two weeks. Perhaps you noticed the pharma spam redirects that just wouldn’t go away, despite reinstalling WordPress, moving servers, switching to a default theme, removing all plugins, locking down the admin with HTTP authentication, changing ownership and permissions on all files, etc. etc. Just […]

It makes intuitive sense that stale web pages that haven’t been updated in a long time and haven’t garnered any new inbound links of note in a long time will not be looked on as favorably by Google. Indeed, Lawrence Deon makes a case for this in his analysis of a Google patent (filed 12/31/03) […]

We all know that blogging can be a powerful tool for many reasons, and here’s another one to add to the list. Blog posts that praise a company’s excellent customer service, or denounce them for being horrid, can rank so well in the SERPs it falls right beneath a company’s website. One story that comes […]

Not that I have extra time on my hands or anything, but last month I started blogging over at CNET. My blog is the Searchlight Blog, part of the CNET Blog Network. Check it out. Some of my recent posts over there… The Cyclical Nature of Search Engine Referrals – a post about the ebbing […]

The article “A Marketing Geyser: E-retailer blogs aid branding, marketing and search, as long as they stay on message just came out in this month’s issue of Internet Retailer. A great article about how retailers are taking advantage of blogging for marketing purposes. I’m quoted in the article, and so are our (Netconcepts’) clients: Steve […]

One of the most inspiring sessions at Web 2.0 Expo last week was “Mastering the Low-Information Diet” by entrepreneur Tim Ferriss. Tim is author of the book The 4-Hour Work Week. (Yes, it’s true, he spends only 4 hours per week running his 2 businesses.) The session was part of the “Ignite” evening of lightning-round […]