Title tags are one of the easiest and biggest impact things you can do for SEO. Not only that, title tags are also very effective in enticing the searcher to click on your listing rather than someone else’s. To maximize that clickthrough here are three quick and easy tips: Include a call-to-action like “Buy now” […]

Many sites that require registration or payment in order to access their premium content have realized that they can’t keep the search engine spiders (such as Googlebot and Yahoo Slurp) out of their password protected areas or they take a serious hit on their search engine traffic and visibility. Therefore, they let their search engine […]

John Battelle shared some interesting search engine usage stats courtesy of Gian Fulgoni of comScore. According to John’s source at comScore, 28% of searchers account for 68% of searches. This comes close to following the 80/20 rule — a bit surprising, don’t you think? Jeff Jarvis at BuzzMachine expounds further on comScore findings, thanks to […]

Today Microsoft announced the launch of the beta of their new MSN Search, using their own technology that no longer relies on Yahoo! Search Technology. Formal launch of the new search service on MSN.com is slated for January. Although functionality is currently somewhat limited and its relevancy algorithm isn’t up to par with Google’s (in […]

On Wednesday, the day before Microsoft unveiled the beta of Microsoft Search, Google announced that their index was now over eight billion pages strong. Impeccable timing from the Googleplex. Just a couple days later, and Microsoft could have proudly touted its bigger web page index over Google’s. Still, Microsoft’s 5 billion documents is an impressive […]

Google has just launched a new search engine called Google Scholar. It’s an engine specifically of scholarly content, such as articles in academic journals. It’s still in beta, so don’t be too hard on Google if it’s not perfect. Danny Sullivan has written an article in SearchDay about the new service. Good on ya, Google!

In a recent blog entry I referred to The Register’s speculation about Google building a web browser to compete with Microsoft’s Internet Explorer. Apparently that isn’t going to happen any time soon. Chief executive Eric Schmidt has, however, ruled out developing a Google browser to compete with Microsoft’s dominant Internet Explorer.

Google exec David Scacco (Director, Vertical Markets Group) had some interesting things to say about Google usage this week at the channeladvisor Strategy Summit 2004: 28% of Google searches are for a “product name” 9% are for a “brand name” 5% are searches for a “company name” “Brand” keywords also have a 8x higher ROI […]

While we all love Google, I’ve found a couple mildly irritating usability issues that have, surprisingly, been overlooked. First off, from the Google home page, if you type your query into the search box and then hit one of the tabs, say “Images”, you won’t actually end up with search results for that search term […]

Guess who’s #1 in MSN’s new, not-yet-finished search engine for “miserable failure.” Yep, it’s Dubbya. Specifically, his biography page on Whitehouse.gov. (In case you’re curious, there’s no mention of “miserable” or “failure” anywhere on his page). Gee, that’s just like Google. Good job, Microsoft… not! With all the talk about “Google bombing” being bad for […]