A good creative brief is essential to a successful website development project. The creative brief lays out the proposed visual design directions to explore, the objectives of the upcoming creative exploration, the audience, the “story” the site should tell, the tone and imagery that the site should take on. Nick Usborne, author of the excellent […]

Writing articles is a great way to improve your search engine positioning – in fact some of the top referring keywords come from articles. But do they produce leads? Possibly not, but articles are great for promoting your brand. You will be quoted in everything from college papers, class projects, theses, and blogs. Many of […]