I was speaking with a friend recently who was sharing with me a web site idea. Quite honestly the idea wasn’t the greatest or maybe I just wasn’t that interested. Regardless, I have the same problem nearly every time someone tries to get me excited about their whizzbang new idea – they don’t know how […]

The best advice I can give anyone who has started – or is thinking about starting – a personal blog is to write about what you love. When you write about what you are passionate about, it will show through in your writing. The entire process of writing will be more enjoyable as well when […]

Gone are the days of seeing news reporters rapidly typing away at a typewriter, dreaming of catchy headlines to attract readers. Instead, reporters are faced with “writing boring headlines” for Google, to get indexed and ultimately get found in the SERPs. This concept of writing for machines causes many reporters to get hysterical, because ultimately […]

We all know that keywords are important for on-page optimization, but did you know that they can also influence file names, links, and a website’s architecture? With that much importance placed on the words used, many SEO gurus believe that keyword research involves hours of endless projects to find targeted keywords and keyword phrases. In […]

A compelling link request that I as a blogger want to act on is as rare as hen’s teeth. Nearly all the ones I get are complete garbage, like this one. When making a link request, these are the sorts of statements to avoid, as they will doom your request to the recipients Trash folder. […]

Jessica Duquette, founder of In Perfect Order and blogger at It’s Not About Your Stuff offers some sage advice in my interview of her. The best advice I have for any business bloggers is to spend as much time connecting with other bloggers as you do on your own posts, by visiting their site, commenting […]

Most web copy has no soul… it’s mostly just personality-less drivel. Nick Usborne makes a great point in Net Words about how most newsletter subscription confirmations seem to be written by the same personality-less person and how a company’s personality that comes through from the copy is the ONE differentiator that can’t be easily ripped […]