A client recently asked me if there were any SEO concerns around websites managing their content via automated content “enhancement” or “testing” systems such as Touch Clarity, Optimost, Vertster or Offermatica. I am not aware of any issues with search engines misconstruing this as spam. I had a short conversation with the CEO of Offermatica when […]

Scott Miller at Vertster weighs up the pluses and minuses of running A/B split tests on your home page. In summary, he breaks his reasons into the following categories: Why home page testing is a good idea: There is a lot of traffic. It can be influential. The home page gets a mix of traffic […]

Nick Usborne, author of Net Words has some great ideas for thank you emails to send when a visitor to your site does something that includes providing their email address. Nick suggests: Make them FEEL welcome, say Thank You. This has to do with tone and voice of the email. Don’t make your thank you […]

So, once you’ve got SEO (search engine optimization) mastered, then what? Sit back and watch the cash come in? No, of course not, because SEO is only half the story. The other half is conversion — getting people to click and finally to convert into paying customers. How do we become more expert at increasing […]